Thanks to ambient action of cleaning Advertisements Hanging Everywhere, advertisements polluting cities, put up by residents of Warsaw and Poznań on posts, boxes and bus stops, were removed from 180 places. All advertisements were moved to a better place — an advertisement page Tablica.pl.
Ambient actions continued integrated campaign of advertisement web page Tablica.pl "Sell over your neighbourhood". Thanks to this action, web page became a positive hero in public sphere, without standard communication channels (ATL, internet). Local community involved in activities aiming at improving the look of neighbourhood (CSR). Audience learned that instead of sticking an advertisement in an illegal place, it is easier to put it on a web page and sell unnecessary things to neighbours.