Charities in Poland still use donation boxes (for cash only) as a basic tool of raising funds. Meanwhile Poland is one of the European Union’s countries where the contactless payment cards are the most popular. Since methods of payment are evolving, methods of fundraising should follow. That’s why Getin Bank teamed up with Polish Scouting and Guiding Association came up with the contactless donation box.

Strategy

Charities in Poland still rely on cash donations for the most of their income. Meanwhile Poland has become the European leader in contactless payment. Paypass (MasterCard) and Paywave (Visa) are becoming the most common method of payment. In result, less people are carrying cash. Since methods of payment are evolving, methods of fundraising should follow. Getin Bank delivers innovating banking products and promotes contactless payments. To innovate fundraising Getin Bank teamed up with Polish Scouting and Guiding Association (one of the largest and oldest NGO in Poland relying on donation boxes) to upgrade fundraising.

Creative

Getin Bank created special donation boxes for the Polish Scouting Association equipped in hidden contactless terminals, which allow to support the scouts summer camps, even by the people who don’t carry cash. Up-graded donation boxes attracted the attention of the biggest polish media and other NGO’s organisations.

Design & animation

Donation boxes for Polish Scouting Association are modelled to look like a tree trunk. The illustrations has been created by the most talented young polish graphic designers. Each of them expressed their own associations with scouting subject. Forest and scouting motives are also main element of the interactive web page.

Technologia

Inside specially designed donation boxes, we hidden contactless terminals for PayPass, PayWave and NFC technology payments. By only holding your card or phone next to the can, it is possible to donate the sum of 2 zloty for summer scouting camps. The second element of the campaign Contectless Donation Box is an interactive web page on which you can also make a donation.