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In Warsaw, one of the most polluted European capitals, a unique place of the future has been created as a result of cooperation of innogy brand and the artist Sławomir Brzoska - the Zero Emission Store. The futuristic 400 square meters lighting installation showed the inhabitants the level of smog. The bigger the smog, the greater the discount at innogy Green Energy Store.

Strategy

 

 

ZES Installation that was set up in Warsaw was a part of communication promoting Zero Emission Future. It shows that the brand’s goal is to realize the vision of zero-emission future, that could in the future make the dream of Warsaw citizens  about their city free from pollution come true. ZES also offered support for renewable energy producers. We showed them that innogy wants to make eco-friendly solutions closer that areuture-oriented and either create much less pollution or don’t generate it at all, during the product life cycle.

Creation

The main goal was to draw attention to an important problem for the citizens of the Polish capital. Warsaw residents have been breathing very polluted air for years. The capital of Poland is regularly scoring high in the rankings of the most polluted cities in the world - some days the numbers are even comparable to those of the  most polluted city in the world - New Delhi. Our solution to the problem was Zero Emission Store. Colour of the installation depended on the level of smog pollution in the capital city (green - low, blue - medium, red -high). The 400 square meter zero-emission installation was powered by photovoltaic energy and didn’t emit pollution. Once the exposition was dismounted, the yarn from which it was prepared, in total over 45k square feet, was sent to a shelter for homeless animals. It was served as a filling of warm beds.