Obszar roboczy 3 kopia 7Obszar roboczy 3 kopia 7

Chicken Fries - fries made from chicken - have conquered other markets also because of the package design. We also designed special boxes for our market and introduced them at Burger King restaurants . Additionally, as part of the product promotion, we made a limited version of the boxes, encrusted with Swarovski crystals. 

Strategy

Responding to Instagram vanity and desire to collect such types of objects, we created a limited package in which you don’t want to put your chicken fries, but rather put it on a shelfin the company of other high-valued objects. A box encrusted with Swarovski crystals perfectly fits into your wardrobe, between another pair of limited sneakers or other expensive stuff. Obviously the boxes didn’t contain Chicken Fries, they were designed to look beautiful. 

 

Creation

Action was promoted by photoshoot made in cooperation with Burger King and CL20. CL20, the most hyped streetwear shop in Warsaw had also especially designed shop exposition, in which the exclusive Chicken Fries box was surrounded by equally desired objects from world of fashion. In brand’s social media channels, on the hand, we run a contest, in which users had opportunity to win one of 10 limited boxes. Chicken Fries promotion included also an activation in social media - Instagram users could  take a selfie using special AR masks and win coupons for Chicken Fries.