Allegro has everything you need to complete the outfit that express your style. It is no wonder that professional stylists often run around the site. We wanted everyone to be aware of this potential - thanks to our campaign. The key element was the fashion show at the Bracia Jabłkowscy Department Store, during which TV spots were shot.
Strategy
On mamswojstyl.allegro.pl we set up a competition. The task was to create an outfit from the product pool of the Allegro Brand Zone. Fashion experts, Paula from the blog beauty.fashion.shopping and Kamil, known as the Exclusive Menel, chose sets that in their opinion best expressed the individual style of the participants. The winners were able to play the role of the co-creators of the show. We have also created the Lookbook Wizard - an online project in which Paula and Kamil advised on how to complete your outfit based on the clothes and accessories that express your style.
Creation
The five winners were invited as stylists for the show at the Jabłkowscy Brothers Department Store in Warsaw. During the event we shot the advertisement that was later broadcasted in the largest TV stations. The next edition of the show was organized in the Gdańsk Shipyard Center.
Technology
The lookbook creator let you choose one piece of clothing that best expressed the style of the user, and then Paula or Kamil as fashion advisers presented several outfits with the use of a given product. One click redirected to offers on Allegro with selected items, as well as other articles that the stylists chose for a given outfit.
Events
The lookbook creator let you choose one piece of clothing that best expressed the style of the user, and then Paula or Kamil as fashion advisers presented several outfits with the use of a given product. One click redirected to offers on Allegro with selected items, as well as other articles that the stylists chose for a given outfit.