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"Pay for whatever whenever" is the first Google tv campaign in Poland.

Strategy

Google Pay is a fast, easy and secure way of paying online and in stores. On the internet, it allows you to pay anywhere you find the Google Pay logo - with just one click. Because we always have a smartphone with us, Google Pay means great convenience, the ability to shop at any time, and in circumstances when we did not anticipate it. For example, when running, when we did not take the wallet. Or without having to leave the house when we want a pizza.

Creation

The campaign consists of a series of spots presenting unexpected, funny situations in which Google Pay saves the day. In turn, in outdoor creations playing with words, we emphasized how diverse shopping with Google Pay can be. They have a very local character in each of the cities. In Wrocław, for example, they inform about the possibility of contactless payment for tickets in public transport or other local attractions.